24 Apr

More on Segmenting the Small Business Market

Joe Wilcox, a Jupiter Research analyst, offers an interesting piece on his weblog about segmenting the small business market – it’s well worth reading.  He says:
“In talking to vendors trying to sell goods or services to small businesses, I see two common tactical mistakes: Segmentation, if any, is by number of employees, or sales approaches are similar, if [...]

17 Apr

Segmenting the Small Business Market


13 Apr

Developing a Channel Strategy for the SMB Market? One Word: Microsoft


11 Apr

The Franchisor and Baby Boomer Entrepreneurs


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