Speak Small Business’s Language
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- July 28th, 2005
Today while researching something else, I ran across this short piece over at Banktech.com. It has priceless advice not only for banks marketing to small businesses, but for any vendor targeting the small business sector:
“…[I]n order to succeed, bankers first have to speak the language of small business. In other words, don’t give business owners a choice between [...]

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