Selling to Small Businesses

I regularly get asked this question:  “Where are all the small business blogs?”  Or this one:  “How do I find the small business blogs?” Or, this one, tinged with skepticism: “Are there really a lot of small business blogs, because I can’t seem to find many?” By now just about every company has heard the [...]

David Lazarus, who writes a column for the San Francisco Chronicle, reports that some business owners believe FedEx (the post-Kinko’s-acquisition-FedEx, that is) is competing against them.  Since the Kinko’s acquisition, FedEx has gotten into the retail business in a big way.  The article points to the items that FedEx Kinko’s sells online.  The article has the requisite interview with a [...]

Marketing Profs has a very interesting article by Lisa Johnson about the growing group of small business mavens dubbed “mompreneurs.”  Mompreneurs are mothers who start businesses, usually from their homes.  You’ve probably seen or read another acronym sometimes used to describe this phenomenon:  WAHM, or “work at home mom.”  If you do a Google search for that [...]

I’ve become a huge fan of the Whiteboard videos over at ZDNet, the sibling site to BNET.  Jay Gulick, the director of BNET, hosts one about B2B marketing.  It’s called The B2B Marketing Sweetspot (or just read the text transcript). He points out that effective B2B marketing is about providing information and resources, not just about pushing [...]

Over in the White Papers section of BNET you can find some very helpful business resources. It was there that I found this little nugget: a Forrester Research paper on what it takes to be successful in B2B marketing:   Making B2B Marketing Work.  It’s an 18-page PDF that requires free registration. Written by Elana Anderson, the paper advocates adopting [...]