Oct

24

Making Email Contact with Web 2.0 Entrepreneurs

October 24, 2005 | 2 Comments

Recently I wrote about using email to cold call.  Of course, it isn’t strictly cold calling.  A purist would take issue and say (a) it isn’t calling because you don’t actually speak with anyone, and (b) it is too passive.
Points well taken.  But in today’s world, and especially with today’s Web 2.0 entrepreneurs and small […]

Oct

20

Cold Calling Today

October 20, 2005 | 2 Comments

Over at Inc.com I found a great, lo-o-o-ong article about making in-person cold calls.   It’s titled “48 Hours with the King of Cold Calls.”
The article almost 15 years old, but some advice on selling is timeless, right? 
However, there is one big difference I see between today and that cold call of yesterday:  the effect of email. 
First, there is […]

Oct

15

Small Business Customers Are Worth 20 Times More

October 15, 2005 | Leave a Comment

The sheer numbers of the small business market – 25 million strong in the United States alone – are too alluring to resist.
Yet, sales individually to each small business customer can be relatively small.  A few thousand dollars in a year’s time, perhaps much less, may be the typical sales volume to a small business customer. 
That makes it a difficult […]

Oct

9

Hispanics Are Largest Minority-Owned Business Segment

October 9, 2005 | 1 Comment

I read recently about Hewlett Packard starting a dedicated website for Hispanic-owned SMBs in the United States, so I went back and looked again at the latest U.S. business census data.
Hispanic-owned businesses are the largest minority segment in the United States.  They run the largest number of minority-owned businesses.
The number of Hispanic-owned businesses have grown at a […]