The Value of Sales and Marketing Literature
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- November 22nd, 2005
Why is it that most sales and marketing literature sucks — to put it bluntly?
I have three main beefs with your average marcomm materials:
(1) They are boring – boring with a capital B.
(2) They have too many words. Hence, no one reads them.
(3) They make it impossible to tell how the company is different or unique. In fact, half [...]

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