22 Nov

The Value of Sales and Marketing Literature

Why is it that most sales and marketing literature sucks — to put it bluntly?
I have three main beefs with your average marcomm materials:
(1) They are boring –  boring with a capital B.
(2) They have too many words.  Hence, no one reads them.
(3)  They make it impossible to tell how the company is different or unique.  In fact, half [...]

21 Nov

Getting Press Coverage for Your Small Business Clients


18 Nov

Technology Consulting Expected to Grow


14 Nov

The Hispanic-ization of America


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