Selling to Small Businesses

I like to regularly scroll through small business columns that give tips on choosing technology or tips on choosing a particular service.  You get insights into what small business owners expect. This article on the topic of choosing banking services for a small business is a case in point.  It emphasizes online banking.  Online banking is of great [...]

A large law firm is considered one with over 100 lawyers.  Yet, in the United States (and most other countries) the majority of law firms are equivalent in size to what we all consider a small business, say, 250 employees and under. MarketingSherpa offers a long article about marketing to lawyers.  Having been a lawyer myself [...]

If email marketing campaigns or email newsletters are part of your communications outreach with the small business market, then be sure to read “Breaking Down the AOL/GoodMail Stir.”  It’s a blog post by the CEO of VerticalResponse.  In it she describes AOL’s recent decision to start recognizing the Goodmail service.  Goodmail enables emailers to pay a [...]

Women-owned firms without employees (i.e., the self-employed) are growing faster in number and in revenues than other non-employee firms. A study by the Center for Women’s Business Research and underwritten by Wells Fargo, shows that there are 5.4 million women-owned businesses with no employees in the United States. Women have traditionally been strong in service [...]

The Fallon Planning blog has an interesting piece about how new technologies and new business models threaten traditional ad agencies, writing ”[t]he days (and fortunes) grow shorter for the traditional ad agency as nimble upstarts leverage technology advances to subvert our long-held business models.” The article points to new sites that make it easier and cheaper [...]