Small Businesses Have Consumer Buying Behaviors
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- June 21st, 2006
Small businesses buy like consumers, and not like other businesses.
Hey, it’s no longer just me saying this. Other people are talking about this, too.
Charles Jolley, CEO of Sproutit.com, writes:
”… small businesses (and agile teams inside large companies) don’t buy like a business; they buy like consumers! Small teams work on a limited budget and short deadlines, [...]

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