Aug

27

Using Surveys to Build Points With Small Businesses

August 27, 2006 | 1 Comment

Surveys about the small business market have become an ever more popular way to gain PR visibility. 
A company conducts a survey about small businesses, usually asking questions about small business’s need for or usage of the company’s products or services. 
The company then gets the word out about the survey, typically by issuing a press release.
However, I have […]

Aug

26

Best Day to Send Email Marketing Messages

August 26, 2006 | Leave a Comment

EROI.com has come out with a new survey on the best day of the week to send email for marketing purposes.
For business customers, the best day is Tuesday.  The worst days:  Thursday and Friday.
For consumer customers, pretty much the opposite holds true: the best day is Friday.
But these statistics bear some explanation.
My own experience with my […]

Aug

13

Search Not the Best Way to Reach SMBs - Oh Really?

August 13, 2006 | Leave a Comment

The headline says, “Search is not the best tactic to reach SMBs.”
But the headline is deceiving.  And not very accurate.
The headline comes from an excellent article by Anne Holland, CEO of the incomparable MarketingSherpa.  (If you are not a regular MarketingSherpa reader you should start, like yesterday.)
The article covers the results of recent market research released by MarketingSherpa, […]