Selling to Small Businesses

Self-employed business owners are often ignored when it comes to counting employment numbers. I’ve been saying that for a long time.  Now there is a study that sets out to prove it .  The study, by the Enterprise Center at Salem State College, found that when sole proprietors were counted, they made up 17% of all jobs [...]

A lot of companies that want to capture the loyalty of small businesses have the right idea.  They understand that small business owners are more likely to consider a vendor to be adding value if that vendor provides access to complementary products and services from partners. But what usually happens is this:  the vendor links to some partners in the footer or side column [...]

Contactless credit cards using radio frequency identification (RFID) chips are a growing trend in the retail world, with over 17 million of the cards issued in the past year alone.   North American Bancard today announced it is providing contactless payment systems to 3,000 small and midsize retailers, free of charge.  Contactless credit cards do not have to be swiped [...]

When dealing with women small business owners, you’ll need to identify with very small businesses. Women-owned small businesses in the United States are growing in number, and growing fast.  Yet, the surprising part is just how small so many of them are. According to a report recently issued by the U.S. Small business Administration’s Office of [...]