Nov

29

Using White Papers to Reach Small Businesses

November 29, 2006 | Leave a Comment

The traditional wisdom has been that white papers are better suited to reaching enterprise and corporate decision makers, but less effective for reaching small businesses.  For small businesses, the tools of choice  have been less formal vehicles,  such as short articles of under 1,000 words.
But white papers are changing.  And as they change, I have come to […]

Nov

25

We Are Committed to the SMB Market … And Other Best Laid Plans

November 25, 2006 | Leave a Comment

Most large tech companies that have decided to target the SMB market space will tell you how committed they are to small businesses.  But the reality can seem much different.
In truth, what you find is that some executives and even some entire departments within large tech vendors  are indeed committed.  It’s just that it takes more than corporate edict to […]

Nov

20

Surprise: 20 Million Small Businesses Use the Web

November 20, 2006 | Leave a Comment

Jupiter Research is out with a study on small businesses and online behavior.  The study itself is a paid research report, so I have not read the entire thing, but here are some highlights from the press release:
JupiterResearch, a leading authority on the impact of the Internet and emerging consumer technologies on business, reports that […]

Nov

12

Use Retirement Benefit Education as a Marketing Entry Point

November 12, 2006 | Leave a Comment

A survey released today by ShareBuilder401K (conducted by Harris) says that more than half of U.S. small business owners plan to retire AFTER age 65 — or never.  
And it’s a good thing, because almost half (47%) say they are not confident they are saving enough for retirement.  And even more (63%) offer no retirement benefits […]

Nov

9

Do You Know How Confused Small Businesses Are by Local Search?

November 9, 2006 | 1 Comment

Local search is a growing category in the search field.  
The more I learn, the more I realize just how confusing the entire local search landscape is.
That confusion is going to be magnified in the minds of small business owners.
Right now I doubt that the average small business owner or marketing manager, trying to figure out an […]