Selling to Small Businesses

Some people continue to criticize the U.S. Small Business Administration for making loans they say are too small and putting caps on Section 7a loans.  They want to increase the maximum loan size from $2 Million to $3 Million.  But guess what?  That’s what small businesses want:  small loans. According to a study by the [...]

According to the most recent SurePayroll Small Business Scorecard, small business hiring was down slightly during the first eleven months of 2006, but paycheck amounts are up.  SurePayroll, a payroll service with 18,000 small business clients around the United States, has been calculating its Small Business Scorecard since January 2004 based on actual payroll data.  [...]

If you sell technology or staffing services to small businesses — or if you are an accountant or lawyer serving the small business market –  then I expect you will find the following research of interest.  Six Disciplines Corporation surveyed leaders of small businesses with between 10 and 100 employees to find out what makes the most successful small businesses. They [...]

Warrillow & Co. has published the results of its SpendTracker survey, and it shows that the Web is increasingly seen as the place to prospect for and reach small businesses. The survey, which was conducted in the fall of 2006, asked companies that market to small businesses (1) where they currently spend their marketing dollars, and (2) where [...]

According to this article by TechTarget, SMBs find voice over IP (VOIP) too complex: “SMBs definitely haven’t been adopting the technology like enterprises, mainly because the technology is complex. Anything that’s complex is going to be difficult for these small companies,” said Gary Chen, an analyst at Boston-based The Yankee Group. “There are so many [...]

B2B email still works well to reach business decision makers with marketing messages.  Sure, it takes more time and effort today to make sure that emails get through filters and get opened, given the clutter in all our email inboxes.  But, dollar for dollar, email still is a very effective channel to reach customers, community members [...]