Feb

26

Don’t Make These Mistakes When Selling to Small Businesses

February 26, 2007 | Leave a Comment

Over at Small Business Trends, I posted an interview (audio and written transcript) with small business expert Andy Birol.
He answers the question, “What are the biggest mistakes vendors make when selling to the small business market?”
Andy is a colorful guy and the interview is very interesting. The five mistakes he discusses (along with lots of […]

Feb

20

Trend Toward Content Based Marketing

February 20, 2007 | 5 Comments

In my Small Business Trends Radio program on Tuesdays, I do a short five-minute segment where I highlight a trend that affects the small business market, called “Today’s Trend.”
The topic of today’s segment related particularly well to B2B marketing and reaching small business owners and managers, so I am reproducing the full text of my segment here (the […]

Feb

19

Mastering the Press Release to Reach Business Owners

February 19, 2007 | Leave a Comment

Press releases are a different game today.  Press releases are no longer for journalists, but for search engines — and more importantly, for the end customer, including small business owners. 
David Meerman Scott has updated his helpful ebook that outlines what the modern-day press release needs to contain and how it should be used, called:  The New […]

Feb

15

Baby Boomers - A New Breed

February 15, 2007 | 3 Comments

Seventy-eight million Baby Boomers in the United States are going to have — heck they already are having — a huge impact on the way America works.
CapGemini is the latest group to come out with a white paper about Baby Boomers. According to CapGemini, this sums up the labor implications of the aging Boomer population:
The […]

Feb

11

Index of Small Business Research

February 11, 2007 | Leave a Comment

If you are looking for research on the small business market, the U.S. Small Business Administration’s Office of Advocacy puts out a yearly index of all the research it sponsors.  And it sponsors considerable research, albeit most often in the nature of demographic research or research that impacts legislative or economic policy.
Every year Advocacy’s team of economists […]

Feb

8

Public Relations Trends in 2007

February 8, 2007 | Leave a Comment

The nature of public relations has been turned upside down by the increasingly online world we find ourselves in.  An article about PR trends by Mike Nikolich of TechImage in this month’s Bacon’s Navigator Newsletter describes what to expect in 2007:
Social media will cause a lot of heartburn for public relations executives
Life used to be fairly […]

Feb

5

Influencers: How to Create a Dialogue With Them

February 5, 2007 | Leave a Comment

Articles defining “influencers” are not too hard to find.  However, it is the rare article that gives actionable advice about how to create a dialogue with influencers.  
A recent article by Nilofer Merchant at MarketingProfs.com is one of those rarities.  Five Ways to Develop a Dialogue With Key Influencers offers insights into how to develop a communication program with influencers […]