Selling to Small Businesses

Here’s an interesting tidbit that deserves some exploration.  eWeek Channel Insider reports on a Gartner study of the SMB market: Service and support trump price for small and midsize businesses. Seventy-three percent of SMBs rated the service and support they received from their technology providers as the most important factor in a buying decision, according [...]

Content-based strategies are extremely important for reaching B2B prospects and marketing to existing customers. But do you know what B2B prospects really want? Or are you guessing? I suspect most us do a lot of guessing. And a recent study suggests we may be guessing wrong. Marketingsherpa and Knowledgestorm conducted a study that compared content [...]

Forums are an attractive strategy for some retailers seeking to increase sales. This strategy is all about building community. The community attracts people who turn into regular customers, operates as a place to conduct market research, and helps improve natural search results. Internet Retailer has an excellent article about forums to increase online sales. Although [...]