30 Apr
Start Measuring Audience Engagement
- 1 Comment
- April 30th, 2007
Avenue A Razorfish has issued its third annual Digital Outlook report, for 2007 (PDF), which I found courtesy of the Guy Kawasaki blog.
One of the points it covers very well is the notion that new channels that consumers (and of course, business owners) use, have to be evaluated using different measurements. One new measurement is [...]
27 Apr
Need Market Research? Check Your Local Economic Development Organization
- 3 Comments
- April 27th, 2007
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