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Blog Bling
May
31
Lists of Essential Web Resources
May 31, 2007 | 4 Comments
We all know that one of the most cost effective ways to reach large numbers of small business owners is through the Web.
I happened upon an excellent site today that consists of lists of resources you may need to run your online operations for online marketing.
The lists are some of the most comprehensive I’ve seen anywhere. They cover everything from […]
May
30
Forget Trendy Roll-Your-Own Ad Campaigns
May 30, 2007 | 3 Comments
Nick Carr writes about the “bad ad fad.” He’s referring to user-generated ads, pointing to a campaign by Heinz that he claims is backfiring. The New York Times wrote about the campaign, which enables consumers to create and post video ads about Heinz ketchup, pickles and other products.
I agree that user-generated ad campaigns – besides being expensive and […]
May
23
Creating Buzz in Blogs Without Ticking Off Bloggers
May 23, 2007 | 2 Comments
Some bloggers get really annoyed with PR people. They don’t like receiving pitches.
I have a different attitude — I encourage PR people to contact me. What could be better than to have people bring news and interesting stuff right to my office via my computer? Sure I might have found the news on my own. But then […]
May
22
Is Entrepreneur Still A Dirty Word?
May 22, 2007 | 4 Comments
Back when I wrote the Selling to Small Business column for BNET.com, one of my articles was about how “entrepreneur” could be a dirty word in certain parts of the world, especially Europe.
Here in the United States we associate “entrepreneur” with startups and innovators — outsiders who buck the existing business establishment. To us the word […]
May
21
Those Tech-Savvy, Well-Off Small Biz Owners
May 21, 2007 | 3 Comments
Experian, the credit reporting agency, conducted a study of the small business market, dividing it up according to incorporated businesses and unincorporated businesses. The study covered 1.2 million small businesses with no more than 25 employees and $10 million in sales.
The picture it painted was of business owners being wealthier than the general population. Business owners are […]
May
15
Get Their Attention Fast By Getting Right to the Point
May 15, 2007 | 3 Comments
All too many sales pitches involve someone who wants to come in and spend a few hours of your time to “explore your needs.”
If I have an overwhelming problem, then I may want to have my needs explored. But like most small business owners, I have so many needs that I couldn’t possibly afford to […]
May
14
New Rules of Marketing and PR
May 14, 2007 | 3 Comments
David Meerman Scott has a new book out, called ”The New Rules of Marketing & PR.” The book is about how to use news releases, blogs, podcasting, viral marketing and online media to reach buyers.
One of the best things about business blogging and online self-publishing, is that you get to “meet” so many talented people online. […]
May
10
How Excel Helps Marketing Managers
May 10, 2007 | 3 Comments
In my last two posts I showed you some ways to find information about the small business market using government data.
Once you download that data into an Excel spreadsheet, then it’s time to bring out the big guns of Excel — the pivot tables.
Pivot tables in Excel help you slice and dice data in many different ways, […]
May
8
If you are selling to small businesses and want to find out which industries have the most small businesses, the following tutorial on U.S. government statistics can help.
To get the full picture, you need to look at two different data sets:
(1) businesses with employees (called “employer” businesses in government parlance);
(2) businesses without employees (called “nonemployer” businesses).
If you […]
May
7
I received an email from a reader (thanks, Brian!) thanking me for my recent briefs on finding market data. So, I thought I would spend a few minutes on how to use the Census.gov website to find market data of your own.
Let’s say you want to find out how many small businesses there are in a particular […]
