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To Reach Small Businesses, Go Vertical

May 1, 2007 | 1 Comment

Quick!  What are the top five industries in the U.S. with the highest percentage of small businesses (under 20 employees)?
Do you know the answer? 
It is:  dentists, freelance writers, home appliance repair, chiropractors and real estate agents. 
You may not be able to create products and services just for specific industries.  But when you want to reach small business owners, one approach is to […]

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