Selling to Small Businesses

David Meerman Scott has a new book out, called ”The New Rules of Marketing & PR.”  The book is about how to use news releases, blogs, podcasting, viral marketing and online media to reach buyers. One of the best things about business blogging and online self-publishing, is that you get to “meet” so many talented people [...]

In my last two posts I showed you some ways to find information about the small business market using government data.   Once you download that data into an Excel spreadsheet, then it’s time to bring out the big guns of Excel — the pivot tables. Pivot tables in Excel help you slice and dice data in many [...]

If you are selling to small businesses and want to find out which industries have the most small businesses, the following tutorial on U.S. government statistics can help. To get the full picture, you need to look at two different data sets:   (1) businesses with employees (called “employer” businesses in government parlance); (2) businesses without employees (called [...]

I received an email from a reader (thanks, Brian!) thanking me for my recent briefs on finding market data. So, I thought I would spend a few minutes on how to use the Census.gov website to find market data of your own. Let’s say you want to find out how many small businesses there are in a [...]

Quick!  What are the top five industries in the U.S. with the highest percentage of small businesses (under 20 employees)? Do you know the answer?  It is:  dentists, freelance writers, home appliance repair, chiropractors and real estate agents.  You may not be able to create products and services just for specific industries.  But when you want to reach small business [...]