Jun

19

The Value of a Media Mention Vs. a Blog Post

June 19, 2007 | 5 Comments

Recently I had an interesting discussion with an executive at a savvy smaller company (15 employees) that sells Web design, SEO and online marketing services to other small businesses. 
A large part of his company’s strategy is to seek out influential bloggers and try to get mentions in their blogs.
Nothing new in that, of course.  Forward-thinking companies have been doing this […]

Jun

18

Networking at Kids’ Sporting Events

June 18, 2007 | 2 Comments

Gene Marks writes a monthly Penny Pincher Tips newsletter for small businesses.  This month’s newsletter outlines 10 places or ways to network for business, quoted courtesy of Jeffrey Gitomer, author of The Sales Bible.
The list contains many of the usuals.  Chamber of commerce events and organizations like Rotary are on there. 
But one unusual networking tip one caught my […]

Jun

14

Tutorials for Your Business Blog

June 14, 2007 | 3 Comments

If you are relatively new to blogging or thinking about a blog in order to market to small businesses, you might want to check out the Blog Mastermind series.
Yaro Starak is an Australian entrepreneur who makes his living online.  He’s started a series where he gives blogging tips to current bloggers or those who want to start […]