Selling to Small Businesses

Now why should companies like yours that target the small business market care about small business blogs?  Three great reasons:  Blogs often serve as communities where business owners and entrepreneurs congregate. If you want to find small business owners, go to where they congregate. You can gain interesting insights into the small business mindset by following small [...]

The Hispanic market in the United States is not a homogenized whole.  Rather,  it is a rich tapestry of people originating from different countries (e.g, Cuba, Mexico, and various countries of Central America and South America).  The same goes for Hispanic business owners.    If you are looking to find Hispanic businesses, try the Hispanic Business 500. [...]

One thing that most small business owners say they need is more customers. Your small business customers will love you forever if you can help them make a sale.  That’s one of the points I got from watching Donny Deutsch’s Big Idea show last night. Called Destination Millions, this particular episode featured four successful entrepreneurs revealing their secrets [...]

In the midst of fun diversions like YouTube and MySpace, it would be easy to overlook what a boon the Internet has been for … libraries. For several years now, libraries have been booming across the United States and in other countries even as use of the Internet grows.  People want information.  They want it in print and, [...]

MetLife has set up an information center about Baby Boomer research and issues, called the MetLife Mature Market Institute.    It’s where I found the reference to the Baby Boomer word of mouth survey that I wrote about in my last post.  Here is the mission for the Mature Market Institute: The MetLife Mature Market Institute is [...]

Six out of ten Baby Boomers are asked for recommendations about products and services almost twice a week (90 times a year).  And who do they make recommendations to?  Why, to other Baby Boomers, of course. Oh, and 84% of their recommendations are made face-to-face, with 45% made online. Weber Shandwick commissioned the study, which [...]