Aug

31

Google Universal Search Demands Multiple Forms of Content

August 31, 2007 | 2 Comments

Do you have content online that is in a format other than a Website page? 
Such as video?  Such as blogs?  Such as images?  Such as news items, including press releases?
If you do not have a variety of different content forms, you should go create some, says Robert Murray in a column at Search Engine Land:
“B2B marketers […]

Aug

6

What it Means to be a Virtual Business

August 6, 2007 | 9 Comments

You might have heard the term, “virtual small business.”  But do you really understand what it means if your small business customers operate “virtually”?
One definition of a virtual business is a business that operates leanly, outsourcing to third parties whenever possible.  It may not have any full-time employees except the owner and possibly a few others. 
The headquarters will not […]