30 Sep

Can Changing Your Brand Make You Successful in the SMB Market?

Can changing your brand be all it takes to make your company successful in the SMB or small business market?
Nestor Arellano writes an interesting article at IT Business about the topic of changing your brand to appeal to a different market.  He notes, “Some key reasons for brand change include: a change in ownership, repositioning [...]

25 Sep

Going Downmarket is Tough For Enterprise Vendors


10 Sep

Scott Cook of Intuit, on Net Promoters


09 Sep

American Express OPEN Plum Card Introduction - Another Memorable Event


06 Sep

A Glut in Small Business Sites?


02 Sep

Six Pointers for Choosing Blogs to Advertise On


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