Selling to Small Businesses

Jennifer Laycock, Editor of Search Engine Guide, explains how they are marketing an upcoming conference using a homemade video on YouTube.  The video cost them just $148.  It took 18 hours of time (divided among 3 people) to create.  She writes: It’s a short video, just a minute and a half, but it sums up the point of our [...]

Jeremiah Owyang writes about the many challenges of a widget strategy.  He lists about 18 different problems with using widgets to market.  Among them:  high costs to create widgets; and low value to users. His post is well thought out.  And I agree with a number of the points. I would add this thought, however:  maybe [...]