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Blog Bling
May
16
Reaching small-business owners, managers and decision-makers is notoriously hard to do. You know that, right?
There are lots of reasons for this — here are just a few:
The small business market is fragmented. For example, a time honored approach to reach SMBs is through industry organizations, chambers of commerce and similar affiliations they […]
May
13
Places to Promote Your Contest Online
May 13, 2008 | 4 Comments
Contests are a popular strategy today to reach small business owners.
A good contest can:
engage the hearts and minds of business owners
create goodwill toward your company
sometimes get a viral effect going
build brand recognition
be a source of PR and media attention
But if you are running a contest with an online component (as most contests these days seem […]
May
9
Half of women surveyed said that blogs influence their decisions to purchase. That comes from a recent survey of roughly 6,000 women by BlogHer (the network of women bloggers) and Compass Partners.
The study has a number of findings, but the one about purchase decisions stood out to me. Here’s the chart that […]
May
7
List of B2B Search Engines
May 7, 2008 | 3 Comments
Only a relatively tiny percentage of entrepreneurs and small businesspeople use anything other than Google or perhaps Yahoo to perform searches for vendors and suppliers and important business research.
B2B search engines are not used nearly as much. However, they are worth looking into, to make sure you cover all the bases, as a recent […]
May
4
Follow the Leader to Find Small Business Blogs
May 4, 2008 | 5 Comments
I often get asked, “How does one find small business blogs, so my company can reach out to the small business community?”
There are a number of techniques for identifying small business blogs that attract the audience you want to reach.
The technique I am going to cover today is called “Follow the Leader.” If you can […]
