Appealing to Four Categories of B2B Decision Makers
- 3 Comments
- November 30th, 2008
Do you know the four information preferences of B2B decision-makers? If you don’t, you should.
Bryan Eisenberg writes in an article at ClickZ that business decision-makers fall into one of four preference categories: methodical, spontaneous, humanistic or competitive. Most people favor one of these decision-making styles.
Depending on the style of decision maker you are trying to reach, you will want [...]

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