30 Nov

Appealing to Four Categories of B2B Decision Makers

Do you know the four information preferences of B2B decision-makers? If you don’t, you should. 
Bryan Eisenberg writes in an article at ClickZ that business decision-makers fall into one of four preference categories: methodical, spontaneous, humanistic or competitive.  Most people favor one of these decision-making styles. 
Depending on the style of decision maker you are trying to reach,  you will want [...]

25 Nov

How the States Rank in the New Economy


24 Nov

Don’t Overlook Third Party Forums


21 Nov

What do Startups REALLY Want from Banks?


17 Nov

Low Optimism? Business Goes On


13 Nov

Taking Advantage of Competitors’ Woes During Recessions


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