Bad News for Independent Bloggers – Ad Network Closing
- 19 Comments
- January 31st, 2009
The downturn in the advertising industry claims another victim. The Pajamas Media ad network, which placed ads mainly on political blogs, is closing effective April 1, 2009. According to Instapundit, the business model wasn’t working: YEAH, the PJM ad-network model isn’t working. I don’t have much to do with the PJM business side, but online [...]
American Express OPEN Forum – A Small Biz Community Case Study
- 17 Comments
- January 23rd, 2009
Neat visual case study about American Express OPEN’s social media approach at the OPEN Forum – the following presentation by VizEdu does a nice job capturing it: The idea is to provide information and strike up a conversation with small business owners, on a special conversational site that American Express OPEN has set up (separate and apart [...]
FedEx Kinko’s Gets a New Name, New Website – And Offers a Quick Lesson in Launch
- 7 Comments
- January 18th, 2009
Kinko’s, acquired by FedEx a few years back, was rebranded as FedEx Office in 2008. As a media backgrounder points out, the name is a play on the idea of FedEx Office being the Back Office for America’s Small Businesses. It’s kind of a bland name. Kinko’s was such a … distinctive …. name that you didn’t [...]
Ingenious Way to get Twitter Followers and Advertise Your Business
- 35 Comments
- January 11th, 2009
Upon checking into my hotel room at the Rio in Las Vegas, where I am attending the Affiliate Summit for a few days, I received what appeared to be a typical hotel room key — plastic, about the size of a credit card. When I arrived at my door, I examined the key more closely [...]
ADP Jobs Report Shows Why Small Biz Will Be the Innovators Coming out of This Recession
- 5 Comments
- January 7th, 2009
The ADP Small Business Report shows that the job losses among small businesses were steep during December 2008. Small businesses lost 281.000 jobs during December. Note that small businesses have not lost as many jobs as larger companies. As the above chart shows, in December some 693,000 jobs were lost at all company sizes. Roughly 60% of the [...]
Dell Does Year-End Reorganization – Don’t Expect Much Change for SMB
- 5 Comments
- January 4th, 2009
On December 31, 2008 Dell announced it was organizing itself globally around 4 customer segments, instead of regionally. CEO Michael Dell says the reorg is to respond better to customer needs which are “increasingly being defined by how they use technology rather than where they use it.” The company has 4 business groups, as it [...]

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