Selling to Small Businesses

As the economy recovers, and pent up demand for goods and services starts taking off, you’re going to want to know which small businesses have money to spend. Obvious targets are the small businesses with the highest profits. Those businesses typically have the highest free cash flows, too. In other words, they have money to spend. According [...]

Over at the Groundswell blog, Forrester has published some research suggesting that B2B decision-makers are extremely active participants in social sites.  They surveyed 1,200 IT (information technology) buyers and discovered: 91% of these technology decision-makers were Spectators — the highest number I’ve ever seen in a Social Technographics Profile. This means you can count on [...]

Recently over at Small Business Trends I asked the community to participate in a survey conducted by Working Solo.  The survey was completed by 647 small businesses, and one of the questions asked was:  what do you buy online?  Here are the results: I wasn’t surprised by over 90% buying books and other low-cost media online.  I wasn’t [...]