American Express OPEN Plum Card Introduction – Another Memorable Event
- 6 Comments
- September 9th, 2007
A case in point is American Express OPEN. American Express OPEN is a company that does big events well. I’ve been to four events involving American Express now (thank you very much, Amex!). Each one has been choreographed with elements of suspense, drama and big excitement.
American Express OPEN’s announcement of their new Plum Card at the Inc 500 awards event is the latest example.
In less deft hands the introduction of a new credit card product might have seemed ho-hum. Instead, every element, large and small, made it exciting and memorable. You felt like you were at a cultural happening, instead of the launch of a credit card. I describe how they choreographed the Plum Card announcement over at Small Business Trends.
Even the Plum Card website has suspense and excitement from a sense of exclusivity, especially the part about just “10,000 initial cards remaining” ….