Selling to Small Businesses

As the economy recovers, and pent up demand for goods and services starts taking off, you’re going to want to know which small businesses have money to spend. Obvious targets are the small businesses with the highest profits. Those businesses typically have the highest free cash flows, too. In other words, they have money to spend. According [...]

Over at the Groundswell blog, Forrester has published some research suggesting that B2B decision-makers are extremely active participants in social sites.  They surveyed 1,200 IT (information technology) buyers and discovered: 91% of these technology decision-makers were Spectators — the highest number I’ve ever seen in a Social Technographics Profile. This means you can count on [...]

Recently over at Small Business Trends I asked the community to participate in a survey conducted by Working Solo.  The survey was completed by 647 small businesses, and one of the questions asked was:  what do you buy online?  Here are the results: I wasn’t surprised by over 90% buying books and other low-cost media online.  I wasn’t [...]

When it comes to small businesses having a website, size really does matter. The larger the size of a small business, the more likely it is to have a website. The smaller the business, the less likely it is to have a website. According to a survey conducted in September 2008 by Barlow Research of [...]

This statistic is making the rounds and lots of people are repeating it:  only 44% of small businesses have websites.  It’s from a survey by Webivisible and Nielsen. I am skeptical. Before blindly accepting that as gospel truth, I suggest we examine this statistic more closely. (1) No one really knows how many small businesses have websites [...]

The downturn in the advertising industry claims another victim. The Pajamas Media ad network, which placed ads mainly on political blogs, is closing effective April 1, 2009. According to Instapundit, the business model wasn’t working: YEAH, the PJM ad-network model isn’t working. I don’t have much to do with the PJM business side, but online [...]