Top Ten B2B Marketing Mistakes

MarketingSherpa offers an excellent free dowload that you will not want to miss, called:  Top 10 B-to-B Lead Generation Marketing Mistakes.

MarketingSherpa reports are excellent and tend to go into more depth than many free downloadable reports — definitely worth the small effort to download.

Among the up-to-the-minute tips you will find:

• Treat new email subscribers a little special (compared with existing ones). Create a special newsletter that does not feel canned, for new email opt-ins.  Include special content in it, such as a site resources map with links to your best white papers, webinars and other content. 
• Instead of buying the expensive booth at a national trade show, you will get better results by: (i) renting a hotel conference room and meeting with a smaller group of clients and other key people, or (ii) exhibiting at niche or vertical industry shows, or (iii) holding smaller “virtual” events with as few as 10 prospects.
• Trade show speeches, print magazines and online publications influence more than a third of business purchasing decisions.  What should you do?  Invest in PR to make sure your company is visible in these venues.

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