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Blog Bling
Apr
9
Top Ten B2B Marketing Mistakes
April 9, 2007 | Anita Campbell
MarketingSherpa offers an excellent free dowload that you will not want to miss, called: Top 10 B-to-B Lead Generation Marketing Mistakes.
MarketingSherpa reports are excellent and tend to go into more depth than many free downloadable reports — definitely worth the small effort to download.
Among the up-to-the-minute tips you will find:
- Treat new email subscribers a little special (compared with existing ones). Create a special newsletter that does not feel canned, for new email opt-ins. Include special content in it, such as a site resources map with links to your best white papers, webinars and other content.
- Instead of buying the expensive booth at a national trade show, you will get better results by: (i) renting a hotel conference room and meeting with a smaller group of clients and other key people, or (ii) exhibiting at niche or vertical industry shows, or (iii) holding smaller “virtual” events with as few as 10 prospects.
- Trade show speeches, print magazines and online publications influence more than a third of business purchasing decisions. What should you do? Invest in PR to make sure your company is visible in these venues.
Go register to receive your emailed copy of this report.
