Aug

18

B2B Marketing Sweetspot

August 18, 2005 | Anita Campbell

I’ve become a huge fan of the Whiteboard videos over at ZDNet, the sibling site to BNET.  Jay Gulick, the director of BNET, hosts one about B2B marketing. 

It’s called The B2B Marketing Sweetspot (or just read the text transcript). He points out that effective B2B marketing is about providing information and resources, not just about pushing product.

I’ve gotten a couple of emails from Jay but had never met or talked with him, so it was an added treat to see him in action.  I always like to put a “face” to companies and websites I deal with — it adds a personal dimension that makes interactions so much richer.

The Whiteboard Videos are fast (2 minutes long) and easy to use.  If you haven’t seen any of them, I urge you to check them out.  New ones are being added all the time. 

PS, you can submit your own Whiteboard Video and show it on ZDNet.

Tags: Business; B2B; marketing


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