Bad News for Independent Bloggers – Ad Network Closing
- 19 Comments
- January 31st, 2009
The downturn in the advertising industry claims another victim. The Pajamas Media ad network, which placed ads mainly on political blogs, is closing effective April 1, 2009.
According to Instapundit, the business model wasn’t working:
YEAH, the PJM ad-network model isn’t working. I don’t have much to do with the PJM business side, but online ads just aren’t producing revenue like they were a few years ago, and the blog-network thing was apparently a tough sell.
The past five years have seen an influx of entrepreneurs and people looking to make big money or just side income from selling advertising on their blogs (among the 70 million blogs out there). For some independent bloggers this will mean the loss of a nice income stream as one notes:
Damn. I was finally starting to make an amount of money I wasn’t utterly embarrassed by, too.
For another, whose sole source of employment is his blog, the news is worse. He says he will be out of a job come April.
The downturn in the economy has hit the advertising industry. Mostly you hear about big media, with newspapers laying off staff and even eliminating paper editions in favor of online-only. Or you hear about venture-backed startups and their trials and tribulations with ad revenue.
What doesn’t get talked about as much is the impact on independent bloggers — the entrepreneurs or wannabe entrepreneurs who are trying to create a revenue stream from their blogs. Sometimes it’s only a small side line — moonlighting — but still important to them.
Most bloggers underestimate the amount of work it takes to make money from a blog. I’ve found that like most business ventures, your revenue from a blog tends to be in lock step with the amount of time you put into it. If you only spend a couple of hours a week at it, it’s tough to make more than a couple bucks. But for those who work at it and build an audience, there is some money to be made.
But in times like these, it’s harder this year to make money than it was last year or the year before.
Google AdSense is one alternative that some will turn to, although I’ve never been able to make much from it myself. (There are plenty of entrepreneurs making money primarily from AdSense, but I’ve found that a site has to be optimized a certain way to maximize AdSense revenue and/or you have to have to a lot of sites.) Some political blogs and free-wheeling blogs may be rejected by Google anyway, due to the language they use and the topics they cover.
Perhaps a more viable option for some sites will be affiliate offers.
Affiliate networks and vendors that sell through affiliates might find opportunity by targeting select blogs from defunct or discontinued ad networks. Just saying ….