Jul

20

MetLife’s Mature Market Institute for Boomer Research

July 20, 2007 | 2 Comments

MetLife has set up an information center about Baby Boomer research and issues, called the MetLife Mature Market Institute.   
It’s where I found the reference to the Baby Boomer word of mouth survey that I wrote about in my last post.  Here is the mission for the Mature Market Institute:
The MetLife Mature Market Institute is the company’s […]

Jul

19

Baby Boomer Word of Mouth Overlooked

July 19, 2007 | 3 Comments

Six out of ten Baby Boomers are asked for recommendations about products and services almost twice a week (90 times a year).  And who do they make recommendations to?  Why, to other Baby Boomers, of course.
Oh, and 84% of their recommendations are made face-to-face, with 45% made online.
Weber Shandwick commissioned the study, which also suggests […]

Feb

15

Baby Boomers - A New Breed

February 15, 2007 | 3 Comments

Seventy-eight million Baby Boomers in the United States are going to have — heck they already are having — a huge impact on the way America works.
CapGemini is the latest group to come out with a white paper about Baby Boomers. According to CapGemini, this sums up the labor implications of the aging Boomer population:
The […]

Apr

11

The Franchisor and Baby Boomer Entrepreneurs

April 11, 2005 | 1 Comment

Once upon a time, being an entrepreneur was the exclusive domain of the young.  If you were older than 20-something, everyone assumed that you had no interest in starting a business.  By your 30s you’d already own your own business, they thought.  Or you’d be safely cocooned in a corporate career.
Of course, that WAS the […]