Mar

5

Marketing an Event for $150 Using YouTube

March 5, 2008 | 11 Comments

Jennifer Laycock, Editor of Search Engine Guide, explains how they are marketing an upcoming conference using a homemade video on YouTube.  The video cost them just $148.  It took 18 hours of time (divided among 3 people) to create.  She writes:
It’s a short video, just a minute and a half, but it sums up the point of our show […]

Nov

25

What You Need to Know About Millennial Entrepreneurs

November 25, 2007 | 4 Comments

Entrepreneurship keeps attracting younger and younger people — including “millennials,” i.e., those twenty-somethings and teens born since 1980. Since entrepreneurs are consumers first and business owners second, you have to understand their thinking as consumers.
A recent article in Advertising Age offers a fascinating glimpse into millennials’ thinking and debunks certain assumptions we may make about […]

Nov

18

Giving Thanks with Holiday Greeting Cards

November 18, 2007 | 3 Comments

Don’t forget to give holiday thanks to your business customers and partners.  You still have time, for instance, to order greeting cards with your company name embossed or a personal greeting.  You want something that looks professional, is business appropriate, and says that you remember those who count.
CardsDirect has a great selection that you can […]

Sep

30

Can Changing Your Brand Make You Successful in the SMB Market?

September 30, 2007 | 3 Comments

Can changing your brand be all it takes to make your company successful in the SMB or small business market?
Nestor Arellano writes an interesting article at IT Business about the topic of changing your brand to appeal to a different market.  He notes, “Some key reasons for brand change include: a change in ownership, repositioning […]

Sep

9

American Express OPEN Plum Card Introduction - Another Memorable Event

September 9, 2007 | 6 Comments

Have you ever noticed that companies tend to have certain things they are really good at, just like people?
Call it core competency or shared organizational memory — whatever the term, it makes all the difference.
A case in point is American Express OPEN. American Express OPEN is a company that does big events well.  I’ve been to four events involving […]

Jul

16

How to Find Free Research Reports

July 16, 2007 | 3 Comments

Do you want an easy way to find free analyst reports online?  You can do a search in Google for them.  Just search for something like this:
forrester research grapevine endnotes filetype:pdf
You can do something similar with other research analysts.  Just substitute the name of the analyst firm into the string in place of the words […]

Jun

18

Networking at Kids’ Sporting Events

June 18, 2007 | 2 Comments

Gene Marks writes a monthly Penny Pincher Tips newsletter for small businesses.  This month’s newsletter outlines 10 places or ways to network for business, quoted courtesy of Jeffrey Gitomer, author of The Sales Bible.
The list contains many of the usuals.  Chamber of commerce events and organizations like Rotary are on there. 
But one unusual networking tip one caught my […]

Jun

14

Tutorials for Your Business Blog

June 14, 2007 | 3 Comments

If you are relatively new to blogging or thinking about a blog in order to market to small businesses, you might want to check out the Blog Mastermind series.
Yaro Starak is an Australian entrepreneur who makes his living online.  He’s started a series where he gives blogging tips to current bloggers or those who want to start […]

May

30

Forget Trendy Roll-Your-Own Ad Campaigns

May 30, 2007 | 3 Comments

Nick Carr writes about the “bad ad fad.”  He’s referring to user-generated ads, pointing to a campaign by Heinz that he claims is backfiring.  The New York Times wrote about the campaign, which enables consumers to create and post video ads about Heinz ketchup, pickles and other products.
I agree that user-generated ad campaigns – besides being expensive and […]

May

23

Creating Buzz in Blogs Without Ticking Off Bloggers

May 23, 2007 | 2 Comments

Some bloggers get really annoyed with PR people.   They don’t like receiving pitches.
I have a different attitude — I encourage PR people to contact me.  What could be better than to have people bring news and interesting stuff right to my office via my computer?   Sure I might have found the news on my own.  But then […]

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