23 Jan

American Express OPEN Forum - A Small Biz Community Case Study

Neat visual case study about American Express OPEN’s social media approach at the OPEN Forum – the following presentation by VizEdu does a nice job capturing it: 

The idea is to provide information and strike up a conversation with small business owners, on a special conversational site that American Express OPEN has set up (separate and apart from [...]

18 Jan

FedEx Kinko’s Gets a New Name, New Website - And Offers a Quick Lesson in Launch


30 Nov

Appealing to Four Categories of B2B Decision Makers


05 Mar

Marketing an Event for $150 Using YouTube


25 Nov

What You Need to Know About Millennial Entrepreneurs


18 Nov

Giving Thanks with Holiday Greeting Cards


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