Selling to Small Businesses

Can changing your brand be all it takes to make your company successful in the SMB or small business market? Nestor Arellano writes an interesting article at IT Business about the topic of changing your brand to appeal to a different market.  He notes, “Some key reasons for brand change include: a change in ownership, [...]

Have you ever noticed that companies tend to have certain things they are really good at, just like people? Call it core competency or shared organizational memory — whatever the term, it makes all the difference. A case in point is American Express OPEN. American Express OPEN is a company that does big events well.  I’ve been to four [...]

Do you want an easy way to find free analyst reports online?  You can do a search in Google for them.  Just search for something like this: forrester research grapevine endnotes filetype:pdf You can do something similar with other research analysts.  Just substitute the name of the analyst firm into the string in place of [...]

Gene Marks writes a monthly Penny Pincher Tips newsletter for small businesses.  This month’s newsletter outlines 10 places or ways to network for business, quoted courtesy of Jeffrey Gitomer, author of The Sales Bible. The list contains many of the usuals.  Chamber of commerce events and organizations like Rotary are on there.  But one unusual networking tip one [...]

If you are relatively new to blogging or thinking about a blog in order to market to small businesses, you might want to check out the Blog Mastermind series. Yaro Starak is an Australian entrepreneur who makes his living online.  He’s started a series where he gives blogging tips to current bloggers or those who want to [...]

Nick Carr writes about the “bad ad fad.”  He’s referring to user-generated ads, pointing to a campaign by Heinz that he claims is backfiring.  The New York Times wrote about the campaign, which enables consumers to create and post video ads about Heinz ketchup, pickles and other products. I agree that user-generated ad campaigns – besides being expensive [...]