May

14

New Rules of Marketing and PR

May 14, 2007 | 3 Comments

David Meerman Scott has a new book out, called ”The New Rules of Marketing & PR.”  The book is about how to use news releases, blogs, podcasting, viral marketing and online media to reach buyers.
One of the best things about business blogging and online self-publishing, is that you get to “meet” so many talented people online. […]

Apr

27

Need Market Research? Check Your Local Economic Development Organization

April 27, 2007 | 3 Comments

I live in Northeast Ohio near Akron and Cleveland, and for years the area was engaged in self-flagellation over the loss of Big Steel and manufacturing jobs.  The local newspapers were in death-watch mode, highlighting every job layoff with big bold headlines.  Of course, they never seemed to place the same focus on the many small businesses that were growing […]

Apr

9

Top Ten B2B Marketing Mistakes

April 9, 2007 | Leave a Comment

MarketingSherpa offers an excellent free dowload that you will not want to miss, called:  Top 10 B-to-B Lead Generation Marketing Mistakes.
MarketingSherpa reports are excellent and tend to go into more depth than many free downloadable reports — definitely worth the small effort to download.
Among the up-to-the-minute tips you will find:

Treat new email subscribers a little special (compared with […]

Apr

6

Is Your Company Easy to Do Business With?

April 6, 2007 | 2 Comments

A business owner whose company serves other small businesses (RV and recreational equipment dealers) once said to me that his small business customers, “… are like water.  They follow the easiest path.”  
What he meant was that small businesses go with whatever offering makes it easiest on them. Now, he did not mean this in a condescending way.  He simply accepted it […]

Mar

29

What to Consider When Exhibiting at Trade Shows

March 29, 2007 | 1 Comment

If you don’t already exhibit at trade shows, at some point you may get the itch to do so. 
Today there are more opportunities than ever for trade shows to reach business owners. For instance, small business conferences designed to attract small business owners are getting more popular.  Also, you can find an endless number of industry-specific shows […]

Mar

27

Eliminate Lingo for Small Biz Owners

March 27, 2007 | 1 Comment

Technology products and services are famous (or infamous) for all the barely decipherable technical terminology.
Technical, legal, scientific and financial terminology — all can be confusing to the very people you are trying to communicate with:  business owners. 
The thing is, most small business owners are not subject-matter experts in your industry.   When you use insider lingo it makes your company harder to […]

Mar

14

Bad Days for Sending Email to Small Biz Owners

March 14, 2007 | 3 Comments

If you send out B2B email blasts, newsletters and other marketing communications, the traditional wisdom is not to waste them by mailing near holidays when your prospects are likely to be out of the office and not reading emails.  However, for emails to small business owners and staff, different considerations may apply. 
Prospects to Go has created a helpful calendar showing bad […]

Mar

10

Give B2B Prospects The Content They Want

March 10, 2007 | Leave a Comment

Content-based strategies are extremely important for reaching B2B prospects and marketing to existing customers. But do you know what B2B prospects really want? Or are you guessing?
I suspect most us do a lot of guessing. And a recent study suggests we may be guessing wrong.
Marketingsherpa and Knowledgestorm conducted a study that compared content preferences among […]

Feb

20

Trend Toward Content Based Marketing

February 20, 2007 | 5 Comments

In my Small Business Trends Radio program on Tuesdays, I do a short five-minute segment where I highlight a trend that affects the small business market, called “Today’s Trend.”
The topic of today’s segment related particularly well to B2B marketing and reaching small business owners and managers, so I am reproducing the full text of my segment here (the […]

Feb

8

Public Relations Trends in 2007

February 8, 2007 | Leave a Comment

The nature of public relations has been turned upside down by the increasingly online world we find ourselves in.  An article about PR trends by Mike Nikolich of TechImage in this month’s Bacon’s Navigator Newsletter describes what to expect in 2007:
Social media will cause a lot of heartburn for public relations executives
Life used to be fairly […]

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