Selling to Small Businesses

Some bloggers get really annoyed with PR people.   They don’t like receiving pitches. I have a different attitude — I encourage PR people to contact me.  What could be better than to have people bring news and interesting stuff right to my office via my computer?   Sure I might have found the news on my own.  But [...]

David Meerman Scott has a new book out, called ”The New Rules of Marketing & PR.”  The book is about how to use news releases, blogs, podcasting, viral marketing and online media to reach buyers. One of the best things about business blogging and online self-publishing, is that you get to “meet” so many talented people [...]

I live in Northeast Ohio near Akron and Cleveland, and for years the area was engaged in self-flagellation over the loss of Big Steel and manufacturing jobs.  The local newspapers were in death-watch mode, highlighting every job layoff with big bold headlines.  Of course, they never seemed to place the same focus on the many small businesses that were growing [...]

MarketingSherpa offers an excellent free dowload that you will not want to miss, called:  Top 10 B-to-B Lead Generation Marketing Mistakes. MarketingSherpa reports are excellent and tend to go into more depth than many free downloadable reports — definitely worth the small effort to download. Among the up-to-the-minute tips you will find: Treat new email subscribers a little [...]

A business owner whose company serves other small businesses (RV and recreational equipment dealers) once said to me that his small business customers, “… are like water.  They follow the easiest path.”   What he meant was that small businesses go with whatever offering makes it easiest on them. Now, he did not mean this in a condescending way.  He simply accepted [...]

If you don’t already exhibit at trade shows, at some point you may get the itch to do so.  Today there are more opportunities than ever for trade shows to reach business owners. For instance, small business conferences designed to attract small business owners are getting more popular.  Also, you can find an endless number of industry-specific [...]