Sep

6

A Glut in Small Business Sites?

September 6, 2007 | 3 Comments

A friend and colleague writes me wanting suggestions for a topic niche that is not already saturated, for a small business site. His company plans to start a blog for business owners and managers. They are trying to stake out territory on a topic that is not already covered thoroughly.
In fact, he raises a point I’ve been […]

Sep

2

Six Pointers for Choosing Blogs to Advertise On

September 2, 2007 | 3 Comments

Due to my packed schedule in August, it has taken me until now to find Anne Holland’s excellent post for corporate advertisers about calculating a blog’s reach and influence.
She outlines six criteria for advertisers to look at when determining if an independent blog is a good fit and good prospect for advertising or a sponsorship. 
Perhaps one of […]

Aug

31

Google Universal Search Demands Multiple Forms of Content

August 31, 2007 | 2 Comments

Do you have content online that is in a format other than a Website page? 
Such as video?  Such as blogs?  Such as images?  Such as news items, including press releases?
If you do not have a variety of different content forms, you should go create some, says Robert Murray in a column at Search Engine Land:
“B2B marketers […]

Jul

30

The Top 100 Small Business Blogs

July 30, 2007 | 3 Comments

Now why should companies like yours that target the small business market care about small business blogs?  Three great reasons: 

Blogs often serve as communities where business owners and entrepreneurs congregate. If you want to find small business owners, go to where they congregate.

You can gain interesting insights into the small business mindset by following small business blogs. […]

Jul

16

How to Find Free Research Reports

July 16, 2007 | 3 Comments

Do you want an easy way to find free analyst reports online?  You can do a search in Google for them.  Just search for something like this:
forrester research grapevine endnotes filetype:pdf
You can do something similar with other research analysts.  Just substitute the name of the analyst firm into the string in place of the words […]

Jul

12

Fewer Columns Work Best for a B2B Website

July 12, 2007 | 2 Comments

According to the folks at MarketingSherpa, you might want to re-do your B-to-B website. Why? Because fewer columns in a B-to-B website work best.
And if you want to make another big improvement, do not block your website with a big in-house ad or graphic smack in the middle of the page (something that B-to-B websites do). Instead, […]

Jun

14

Tutorials for Your Business Blog

June 14, 2007 | 3 Comments

If you are relatively new to blogging or thinking about a blog in order to market to small businesses, you might want to check out the Blog Mastermind series.
Yaro Starak is an Australian entrepreneur who makes his living online.  He’s started a series where he gives blogging tips to current bloggers or those who want to start […]

May

31

Lists of Essential Web Resources

May 31, 2007 | 4 Comments

We all know that one of the most cost effective ways to reach large numbers of small business owners is through the Web.
I happened upon an excellent site today that consists of lists of resources you may need to run your online operations for online marketing. 
The lists are some of the most comprehensive I’ve seen anywhere.  They cover everything from  […]

May

14

New Rules of Marketing and PR

May 14, 2007 | 3 Comments

David Meerman Scott has a new book out, called ”The New Rules of Marketing & PR.”  The book is about how to use news releases, blogs, podcasting, viral marketing and online media to reach buyers.
One of the best things about business blogging and online self-publishing, is that you get to “meet” so many talented people online. […]

Apr

30

Start Measuring Audience Engagement

April 30, 2007 | 1 Comment

Avenue A Razorfish has issued its third annual Digital Outlook report, for 2007 (PDF), which I found courtesy of the Guy Kawasaki blog.   
One of the points it covers very well is the notion that new channels that consumers (and of course, business owners) use, have to be evaluated using different measurements.  One new measurement is […]

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