Selling to Small Businesses

Do you have content online that is in a format other than a Website page?  Such as video?  Such as blogs?  Such as images?  Such as news items, including press releases? If you do not have a variety of different content forms, you should go create some, says Robert Murray in a column at Search Engine [...]

Now why should companies like yours that target the small business market care about small business blogs?  Three great reasons:  Blogs often serve as communities where business owners and entrepreneurs congregate. If you want to find small business owners, go to where they congregate. You can gain interesting insights into the small business mindset by following small [...]

Do you want an easy way to find free analyst reports online?  You can do a search in Google for them.  Just search for something like this: forrester research grapevine endnotes filetype:pdf You can do something similar with other research analysts.  Just substitute the name of the analyst firm into the string in place of [...]

According to the folks at MarketingSherpa, you might want to re-do your B-to-B website. Why? Because fewer columns in a B-to-B website work best. And if you want to make another big improvement, do not block your website with a big in-house ad or graphic smack in the middle of the page (something that B-to-B websites do). [...]

If you are relatively new to blogging or thinking about a blog in order to market to small businesses, you might want to check out the Blog Mastermind series. Yaro Starak is an Australian entrepreneur who makes his living online.  He’s started a series where he gives blogging tips to current bloggers or those who want to [...]

We all know that one of the most cost effective ways to reach large numbers of small business owners is through the Web. I happened upon an excellent site today that consists of lists of resources you may need to run your online operations for online marketing.  The lists are some of the most comprehensive I’ve seen anywhere.  They cover [...]