24 Feb

Over 70% of the Largest Small Businesses Have a Website

When it comes to small businesses having a website, size really does matter. The larger the size of a small business, the more likely it is to have a website. The smaller the business, the less likely it is to have a website. According to a survey conducted in September 2008 by Barlow Research of […]

25 Nov

What You Need to Know About Millennial Entrepreneurs

Entrepreneurship keeps attracting younger and younger people — including “millennials,” i.e., those twenty-somethings and teens born since 1980. Since entrepreneurs are consumers first and business owners second, you have to understand their thinking as consumers. A recent article in Advertising Age offers a fascinating glimpse into millennials’ thinking and debunks certain assumptions we may make […]

25 Sep

Going Downmarket is Tough For Enterprise Vendors

You have two companies on the Fortune 1000 list.  Company A delights in serving small businesses  — and counts 7 million of them in its customer base.  Company B won’t touch the small business market with the proverbial 10-foot pole.  Why not? In the words of Company B’s Chairman, “We just haven’t figured out a way to make a substantial […]

09 Sep

American Express OPEN Plum Card Introduction – Another Memorable Event

Have you ever noticed that companies tend to have certain things they are really good at, just like people? Call it core competency or shared organizational memory — whatever the term, it makes all the difference. A case in point is American Express OPEN. American Express OPEN is a company that does big events well.  I’ve been to four […]

08 Dec

The Complexity of VOIP

  • Comments Off on The Complexity of VOIP
  • by
  • December 8th, 2006

According to this article by TechTarget, SMBs find voice over IP (VOIP) too complex: “SMBs definitely haven’t been adopting the technology like enterprises, mainly because the technology is complex. Anything that’s complex is going to be difficult for these small companies,” said Gary Chen, an analyst at Boston-based The Yankee Group. “There are so many […]

25 Nov

We Are Committed to the SMB Market … And Other Best Laid Plans

  • Comments Off on We Are Committed to the SMB Market … And Other Best Laid Plans
  • by
  • November 25th, 2006

Most large tech companies that have decided to target the SMB market space will tell you how committed they are to small businesses.  But the reality can seem much different. In truth, what you find is that some executives and even some entire departments within large tech vendors  are indeed committed.  It’s just that it takes more than corporate edict […]

Welcome to Selling to Small Businesses

Welcome to Selling to Small Businesses, where we share tips to help you understand how to market and sell to the small business market. Explore the site.

Recent Comments

Instructional Videos

  • Using LinkedIn

  • Using bizSugar.com

  • Using Twitter

  • Click videos for larger size
  • YouTube channelYouTube Channel


  • Awesome list of Top 100 Small Biz Podcasts
  • Fools Gold by Scott Shane -- check it out at Amazon.com

Explore This Site by Date

Archive Form