Selling to Small Businesses

Contactless credit cards using radio frequency identification (RFID) chips are a growing trend in the retail world, with over 17 million of the cards issued in the past year alone.  
North American Bancard today announced it is providing contactless payment systems to 3,000 small and midsize retailers, free of charge. 
Contactless credit cards do not have to be swiped or inserted [...]

Small businesses buy like consumers, and not like other businesses.
Hey, it’s no longer just me saying this. Other people are talking about this, too.
Charles Jolley, CEO of Sproutit.com, writes:
 ”… small businesses (and agile teams inside large companies) don’t buy like a business; they buy like consumers! Small teams work on a limited budget and short deadlines, [...]

Raymond Keating, Chief Economist of the Small Business & Entrepreneurship Council poses this question at the Capitalist Chatter blog:
Does too much “Desperate Housewives,”  ”24,” and “Oprah,” not to mention cruising the Internet, mean less entrepreneurship? Are we less entrepreneurial and more couch potato?
He cites some research by economists Andrew Burke, University of Cranfield in the [...]

Is brand strategy overrated?  One commentator says it is.  Marcia Hoeck, writing in B2B Marketing Trends, says companies ought to just try to be themselves:
Most companies don’t stand out in the marketplace “sea of sameness.”  And because they don’t stand out, they are not connecting with potential customers.
What’s the solution?  Be yourself. Be unique.
Sounds simple, [...]

The cell phone is becoming a way to reach consumers with marketing messages.  In this article in Destination CRM, Scott Springer of Smart Reply, speaks about the potential:
“In the U.S. 67 percent of the population subscribes to a mobile phone service, with an estimated 36 percent of the subscribers using some kind of mobile data application, as [...]

I like to regularly scroll through small business columns that give tips on choosing technology or tips on choosing a particular service.  You get insights into what small business owners expect.
This article on the topic of choosing banking services for a small business is a case in point.  It emphasizes online banking. 
Online banking is of great interest to [...]