Selling to Small Businesses

Are you planning holiday sales programs this Christmas and New Year’s season?  They generate goodwill and give your business the opportunity for more visibility — not to mention increasing sales.  Holiday promotions are not just for consumers.  Small businesses respond to them, too.  Remember that with small business customers, you are dealing with sales situations that may more often resemble consumer [...]

According to the SBA’s Office of Advocacy: “Advocacy’s research shows that small businesses pay an average of $6,975 per employee annually to comply with federal regulations – 60% more than large businesses.” I cite this statistic here as an example of how extra paperwork, extra meetings, or extra staffing hit small businesses harder than large businesses.  The same goes [...]