Competitive Spirit Builds Website Interest

Have you considered holding some kind of competition to attract website visitors and possibly get them to sign up for your email list – or collect leads from them?

Janine Popick of the Vertical Response Email Marketing blog says that “tapping into the competitive spirit is a great way for you to attract visitors to your site and generate interest in your products without heavy-handed selling tactics.”

She outlines three examples of ways to get customers and prospects interested and involved.  Awards, contests and sweepstakes all can generate interest.  Read more here.