Don’t Make These Mistakes When Selling to Small Businesses

Over at Small Business Trends, I posted an interview (audio and written transcript) with small business expert Andy Birol.

He answers the question, “What are the biggest mistakes vendors make when selling to the small business market?”

Andy is a colorful guy and the interview is very interesting. The five mistakes he discusses (along with lots of sub-mistakes under them) are:

• Missing Your Mark
• Bullying Your Buyer
• Crippling Your Customer
• Offering a Total Solution
• Steamrolling the Sale

This is all fresh, original content. Go to: Five Mistakes When Selling to Small Business Owners