Get Their Attention Fast By Getting Right to the Point
- 3 Comments
- May 15th, 2007
If I have an overwhelming problem, then I may want to have my needs explored. But like most small business owners, I have so many needs that I couldn’t possibly afford to solve them all. :)
Most of the time, a “needs exploration” meeting just sounds like a big price tag on wings flying toward me — and ultimately a waste of time.
Dan Sitter describes in a recent post how he made a successful sales call by demonstrating something useful that caught his prospect’s attention. It was a 28-second video that combined two technologies in a unique way. It immediately got his prospect thinking.
To have done that in only 28 seconds, it must have been a hard-hitting and compelling video that got right to the point.
Sounds like an excellent sales technique for reaching busy business owners.