08 Aug

Getting On Board the Online Community and Social Media Express

If social media and online communities are not part of your current strategy, you might want to get with the program.

Jeremiah Owyang has a list of enterprise companies with employees dedicated to social media and online communities.  The typical roles would be:  the Social Computing Strategist or the Community Manager, although people’s actual titles are all across the board.

Jeremiah has a long list of them by name, along with their LinkedIn profiles.

Not all of them are targeting the small business market (some are, though).  Still it is a sign of things.

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  1. Paula said on August 8th, 2008 at 10:07 am

    It continues to amaze me how social media is becoming so main stream. The fact that large companies are establishing employees exclusively for these duties is amazing. Soon you will see colleges and tech schools offering degrees for this career.

  2. chris said on August 11th, 2008 at 1:54 pm

    I agree with Paula, it’s amazing the affect that social media has made and many are making a living strictly off of it – as Paula notes. New marketing techniques are now developing as a result and companies are making large strides through the use of social media alone. Amazing.

  3. Bianca Aquino said on August 12th, 2008 at 10:12 pm

    Hi Anita,

    I am not familiar how this social media works? Could you give me a few tips on how to use it to optimize my small business?

  4. Arthur Bland said on August 13th, 2008 at 11:28 pm

    Hi Bianca,

    In simple words, it’s a way of driving traffic to your website by building a community-as in being social. You can join forums and other social media sites. Good luck to you. 🙂

  5. Rose Anderson said on August 15th, 2008 at 1:37 am

    @ Bianca,

    Social media is one way in building your connections to others. Especially if you’re putting up your business, being social is one good way to build that connection to you and to your market. Good luck!

  6. Martin Lindeskog said on August 16th, 2008 at 5:35 am

    Wow, that was an extensive list!

  7. Rose Anderson said on August 18th, 2008 at 11:14 pm

    Wow this is very helpful!

    Jeremiah Owyang -is a senior analyst at Forrester and he just provided a very helpful list to help us with our marketing strategy.

  8. Norbert Mayer-Wittmann said on November 11th, 2008 at 2:43 am

    Interesting — Jeremiah listed only large corporations / companies.

    Seems to me like this is somewhat of a contradiction — as more communication moves out into open / social spaces, the significance of “internal” communication (and the whole notion of the boundary of an “organization”, which sets it apart from the wider community) crumbles and disintegrates.

    I would rather ask: what makes a medium (or, more broadly: media) social vs. “not social”? I think similar issues have been raised by Steve Rubel…(?)


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