Aug

14

How to Be Successful in B2B Marketing

August 14, 2005 | Anita Campbell

White Paper PDF

Over in the White Papers section of BNET you can find some very helpful business resources.

It was there that I found this little nugget: a Forrester Research paper on what it takes to be successful in B2B marketing:

  Making B2B Marketing Work.  It’s an 18-page PDF that requires free registration.

Written by Elana Anderson, the paper advocates adopting a “left brain” approach.  In other words: 

  • collect data about customers
  • mine and analyze the data
  • measure results

Tags: Business; small business; sales; marketing


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