14 Aug

How to Be Successful in B2B Marketing

White Paper PDF

Over in the White Papers section of BNET you can find some very helpful business resources.

It was there that I found this little nugget: a Forrester Research paper on what it takes to be successful in B2B marketing:

  Making B2B Marketing Work.  It’s an 18-page PDF that requires free registration.

Written by Elana Anderson, the paper advocates adopting a “left brain” approach.  In other words: 

  • collect data about customers
  • mine and analyze the data
  • measure results

Tags: Business; small business; sales; marketing

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