How to Be Successful in B2B Marketing
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- August 14th, 2005

Over in the White Papers section of BNET you can find some very helpful business resources.
It was there that I found this little nugget: a Forrester Research paper on what it takes to be successful in B2B marketing:
Making B2B Marketing Work. It’s an 18-page PDF that requires free registration.
Written by Elana Anderson, the paper advocates adopting a “left brain” approach. In other words:
- collect data about customers
- mine and analyze the data
- measure results
Tags: Business; small business; sales; marketing
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