May

9

Leveraging B-to-B Word of Mouth

May 9, 2006 | Anita Campbell

Steven Nicks outlines five ways to capture and leverage word of mouth from business customers, in an article at MarketingProfs.com.  

Pay attention to those references!  According to this article you need to create programs to identify good references from important influencers.   Read: The Real Buzz: B2B Word-of-mouth Marketing for IT


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