LinkedIn Places Higher Value on 50-Employee-and-Up Small Businesses
- 4 Comments
- August 4th, 2008
Recently when I’ve visited my LinkedIn profile to approve connection requests and handle other business, I’ve noticed a medium rectangle ad displayed on my profile. The two ads showing up most often are an ad for AT&T and one for Bank of America. (Previously I believe Google AdSense ads were displayed. )
Being the curious sort I am, I decided to check out the ad rates that LinkedIn is requesting for those spots. I found an informative advertising section on the LinkedIn website.
As an advertiser, you have the ability to target certain audiences for your ad. That’s when I found the LinkedIn Rate Card. According to the Rate Card, advertisers pay a higher rate to reach IT Professionals and Small Business Managers, versus other groups.
Small Business Managers are defined as “LinkedIn Professionals who have identified themselves as Directors & Above at a Company with fewer than 200 Employees.” The ad rate for a 300×250 ad for this group is $67.50.
On the other hand, there is a category called “Entrepreneurs,” defined as “LinkedIn Professionals who have identified themselves as Owner at a Company with less than 50 employees.” The ad rate for this group is $63.00.
In other words, if you are a well-placed exec at a small business with between 50 and 200 employees, you are a higher-value target.
The above rates compare with $45.00 for run-of-site (non-targeted) ads. On the other hand, if you want a custom target group, it will cost you even more, $76.50.
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That is kinda nice to hear that they are giving a little break to the smaller businesses. I think that’s the way it should be.
ReplyWell, Paula, actually, this is about larger businesses being able to advertise to reach smaller businesses. What LinkedIn is saying is that they consider the somewhat larger small businesses as a more coveted target for advertisers. It’s not about giving a break to the li’l guys, unfortunately.
ReplyHi,
Is this a PPC program of LinkedIn? That sounds interesting! I hope this could give little guys in LinkedIn a break. Anyway, thanks for that!
ReplyInteresting information. It must be a “sign”, I tried to reach my résumé and CV at LinkedIn right now, but I get the following message: “Unable to connect. Firefox can’t establish a connection to the server at linkedin.com.”
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