Feb

19

Mastering the Press Release to Reach Business Owners

February 19, 2007 | Anita Campbell

Using press releases to reach small business ownersPress releases are a different game today.  Press releases are no longer for journalists, but for search engines — and more importantly, for the end customer, including small business owners. 

David Meerman Scott has updated his helpful ebook that outlines what the modern-day press release needs to contain and how it should be used, called:  The New Rules of PR. PRWeb is distributing copies of this complimentary document — get it here.

Hat tip to Chris at Branding and Marketing blog.


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