Feb
19
Mastering the Press Release to Reach Business Owners
February 19, 2007 | Anita Campbell
Press releases are a different game today. Press releases are no longer for journalists, but for search engines — and more importantly, for the end customer, including small business owners.
David Meerman Scott has updated his helpful ebook that outlines what the modern-day press release needs to contain and how it should be used, called: The New Rules of PR. PRWeb is distributing copies of this complimentary document — get it here.
Hat tip to Chris at Branding and Marketing blog.


