Mastering the Press Release to Reach Business Owners
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- February 19th, 2007
Press releases are a different game today. Press releases are no longer for journalists, but for search engines — and more importantly, for the end customer, including small business owners.
David Meerman Scott has updated his helpful ebook that outlines what the modern-day press release needs to contain and how it should be used, called: The New Rules of PR. PRWeb is distributing copies of this complimentary document — get it here.
Hat tip to Chris at Branding and Marketing blog.
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