Mastering the Press Release to Reach Business Owners

Press releases are a different game today.  Press releases are no longer for journalists, but for search engines — and more importantly, for the end customer, including small business owners. 

David Meerman Scott has updated his helpful ebook that outlines what the modern-day press release needs to contain and how it should be used, called:  The New Rules of PR. PRWeb is distributing copies of this complimentary document — get it here.

Hat tip to Chris at Branding and Marketing blog.