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Jul
20
MetLife’s Mature Market Institute for Boomer Research
July 20, 2007 | Anita Campbell
MetLife has set up an information center about Baby Boomer research and issues, called the MetLife Mature Market Institute.
It’s where I found the reference to the Baby Boomer word of mouth survey that I wrote about in my last post. Here is the mission for the Mature Market Institute:
The MetLife Mature Market Institute is the company’s information and policy resource center on issues related to aging, retirement, long-term care and the 50+ marketplace. Staffed by gerontologists, the Institute provides research, training and education, consultation and information to support MetLife, its corporate customers and business partners.
They also offer a monthly email newsletter.
Baby Boomers are one of the fast-growing groups of entrepreneurs and small business owners, so it pays to understand the Boomer market.
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Some very informative reading here.