18 Jun

Networking at Kids’ Sporting Events

Gene Marks writes a monthly Penny Pincher Tips newsletter for small businesses.  This month’s newsletter outlines 10 places or ways to network for business, quoted courtesy of Jeffrey Gitomer, author of The Sales Bible.

The list contains many of the usuals.  Chamber of commerce events and organizations like Rotary are on there. 

But one unusual networking tip one caught my eye:

Parents of your children’s friends

If you have a big prospect whose kid plays ball in the same league as your kid, you’ll have a big advantage to make him a big customer.

This tip is brilliant for Americans.  We’re a nation obsessed with scheduling our children for sporting events and getting actively involved in their activities.  On a selective basis it can be a good way to network.

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  1. Chris said on June 18th, 2007 at 12:04 pm

    I’ve actually known several people who have “accidentally” done this – and it has helped them tremendously. It is true that for Americans, many parents are very involved in their children’s activities. And once contact is made, many times, true friendships emerge from it as well – between the parents and the children – which only serves to strengthen the bond.

  2. EJMalyn said on June 19th, 2007 at 10:55 pm

    Hey Chris, Just want you to know that I agree with your comment 100%.


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