Selling to Law Firms

A large law firm is considered one with over 100 lawyers.  Yet, in the United States (and most other countries) the majority of law firms are equivalent in size to what we all consider a small business, say, 250 employees and under.

MarketingSherpa offers a long article about marketing to lawyers.  Having been a lawyer myself in the past – and the recipient of countless marketing efforts – I found it to be mostly accurate and helpful (although the article would have been better without the gratuitous digs at the legal profession).

Check out the article while it is still open access, for useful insights into marketing to that segment of the small business market known as the legal profession, such as this one about copywriting for the serious, factual mind:

“Lawyers appreciate a logical, fact-filled argument,” comments direct mail copywriter Steve Slaunwhite. “They don’t want hype or puffery.  Anything you send to them should be similar in tone, look, and feel to the professional material they are already reading.